It is observable that minimally invasive cosmetic procedures have been increasing cumulative year-on-year for decades, Whilst the current age of selfies has focused the spotlight on self-image and sharpened awareness of one’s physical appearance. A worldwide interest has traditionally been the domain of women; meanwhile, as well as women, men are quite interested in improving their health, physique and appearance, likewise their masculinity. Generation Z, millennials and aging men try to become better looking and fitter – and they all want to have youthful and vibrant reflections on their faces.
The American Society of Plastic Surgeons revealed, that approximately 1.1 million minimally invasive cosmetic procedures were undertaken by men in 2016. One of the most commonly performed minimally invasive procedures in men are botulinum toxin treatments. Deep forehead and frown lines are often associated with the tired, the angry and the aged, despite that subtle wrinkles may confer masculinity. Botulinum toxin treatments target the overactive muscles that aggravate these wrinkles, promoting a relaxed, yet still masculine appearance.
For over 20 years, botulinum toxin has also been used to treat hyperhidrosis, an often-distressing condition that is characterised by excess sweating. It is especially appropriate for businessmen of all ages, for whom sweating could be seen as a sign of uncertainty during important presentations and meetings – not to mention the embarrassment of greeting clients with very sweaty hands. At controlling sweating the treatments are efficient. In addition, they are most commonly performed on the hands, scalp or armpits.
Dermal fillers are frequently used on women to beautify, feminise and provide a youthful look. On the other hand, while talking about men, these fillers can be used to promote more masculine traits, such as a broad jawline and stronger, more angular features. Additionally, the treatments are effective at mitigating the tired look of sunken eyes and deep lines between the side of the nose and mouth.
There has been an increase in usage of laser hair removal by men. Contrary to the resurgence in the popularity of the well-groomed beard, many men are turning to modern medicine to remove unwanted hair. With a focus on the chest and back among gym enthusiasts, legs and arms among cyclists and the face in those with fast-growing hair, the procedure can be performed on nearly any part of the body,
For a man, who take into account the use of minimally invasive cosmetic procedures to help him to achieve an appearance which “oozes youth and masculinity”, it is significant to seek the services of suitably qualified medical professionals. Like all medical procedures, Botulinum toxin and dermal filler treatments should be administered exceptionally by medical doctors or dentists with relevant training and experience – and performed in a medical environment where any potential complication can be effectively treated.